Creative industries are industries whose prerequisites are human talent, skills, and creativity. It is a type of entrepreneurial activity that has an overlap with culture. Such industries can be found in the public, private, and non-profit sectors and have enormous potential, especially in terms of innovation and added value, which are a required part of any modern business.
Brno
creatives
doing?
How do they
benefit the city?
Creative creators, as we call entrepreneurs in the creative industries, are an integral part of the economy. According to the European Commission, they generate 5.3% of EU GDP (European Commission Report 2018) and employ up to 12 million EU citizens, making them the third largest employment sector (zakreativnicesko.cz).
In Brno alone, we can find 12,000 creative entities, which together represent about 10% of the economically active entities in the city. In the South Moravian Region, we register another 6,500 entities employing about 40,000 people. South Moravian creators boast an annual turnover of CZK 24 billion (Mapping KKO in Brno, 2014).
2014, the following 12 creative areas were
included.
brave
brave
2014, the following 12 creative areas were
included.
How many creative creators are there in Brno? What are their needs? What can the city do for creative creators? A survey conducted in 2013 and 2014, which mapped 12 cultural and creative industries in Brno, helped to answer these questions.