Presentation of the largest Central European literary festival, the Author’s Reading Month, at the most important book fair in Frankfurt am Main. The goal of the project is the promotion of a key Brno cultural event that goes beyond the borders of the city and the country. The purpose of participating in the fair is the presentation of an important component of the creative industry from Brno, the expansion of cooperation opportunities and the visibility of the event on a world forum. The project is created in cooperation with the Frankfurt fair and is thus an example of creative co-production and cultural export.